Social content · Independent application concepts
Two carousels for Sumitomo SHI FW: one about energy storage, the other about waste-to-energy.
My roleResearch, concepts, copywriting and visual design
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I researched, wrote and designed both concepts for a job application. They are independent examples, not commissioned work for Sumitomo SHI FW.
The energy-storage carousel starts with a problem: the wind does not blow all the time. The waste-to-energy carousel starts with an object: a discarded plastic bottle. Each gives the reader something familiar before introducing the technology.
The first slide shows something familiar: discarded plastic bottles. From there, I introduce the scale of municipal waste and then explain gasification.
Wind power depends on the weather. I used that problem to introduce energy storage, then explain how energy can be stored as liquid air.
