CONTENT BRIEF

Project / owner / date:
Format and approximate length:
Writer / reviewer / deadline:

1. READER
Who is this for?
What situation brings them to this content?
What do they already know?
What should they be able to decide or do?
Known from research / assumption:

2. MESSAGE
Main message in one sentence:
Questions the piece must answer:
What is outside scope?

3. EVIDENCE
Claim / source location / date / approval status:
Permitted quotes, examples and images:
Missing information and who can confirm it:

4. DRAFT
Working headline:
Suggested sequence:
Next action and destination:
Voice examples / words to explain or avoid:

5. ACCEPTANCE
Three things a finished draft must contain:
Who checks facts? Who approves publication?
Open questions before writing:

Worksheet by Rakibul Huda
https://rakibulhuda.com/resources/content-brief-template/